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Nivea addresses uneven skin tones in new Saudi campaign

Global skincare brand Nivea has unveiled its campaign, “Skin is for glowing confidence, NIVEA is for skin”, alongside the launch of the Luminous630 Even Skin Tone range in Saudi Arabia.

This targeted campaign addresses the unique skincare needs of women in the Kingdom, specifically tackling uneven skin tone and stretch marks.

The skincare range focuses on empowering Saudi women to embrace their confidence by addressing a common concern among the women – uneven skin tone.

 

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As part of the launch, Nivea also hosted an event for


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