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Cannes 2024: Top takeaways that will shape the future of media

Teads’ CMO Natalie Bastian highlights key Cannes trends that brands should pay attention to stay ahead of the curve.

Teads’ CMO Natalie Bastian highlights key Cannes trends that brands should pay attention to stay ahead of the curve

The highly-anticipated 2024 Cannes Lions festival came and went, but the insights will live on.

While there was no shortage of live music and spirited conversations this year, the industry was abuzz about the major trends reshaping the landscape: the surge of women’s sports, the significance of hard-hitting news in a global election year, the evolution of AI and a sneak peek at the upcoming Summer Olympics.

Here are the key takeaways that we heard from the heart of the biggest event in global


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