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Nissan’s ‘CGI masterpiece’ shows future of immersive digital storytelling

Nissan Middle East recently revealed what it calls a “CGI masterpiece” featuring its iconic Patrol lineup on the billboard of City Walk Dubai.

Campaign Middle East would agree with Nissan on this claim.

The viral video integrates cutting-edge technology with a smart creative vision, portraying the Patrol against dynamic, surreal landscapes that mirror its robust elegance and advanced features.

“Crafted using high-resolution 3D modeling and photorealistic rendering, the video establishes a new benchmark in automotive advertising, captivating audiences and enhancing Nissan’s brand presence,” Nissan said.

“More than just an advertisement, this disruptive project represents a daring exploration into the future of immersive digital storytelling. It skillfully highlights the Patrol’s spirit of adventure and innovation in every frame,” a spokesman for the car brand said.


Client: Nissan Middle East

Roland Zahra, General Manager Marketing Communications

Carla El Hachem, Marketing Communication Deputy GM
Abdulilah Wazni, Director – Marketing, Brand & Customer Experience

Meera Saleem, Social Media & Brand Comms Manager

Mina Ammary, Marcomms & Advertising Manager


Wassim Abi Salloum, Managing Director, Nissan United Middle East

Walid Kanaan, Chief Creative Officer

Frederico Roberto, Executive Creative Director

Sumanth Wilkins, Creative Director

Elie Naaman, Account Director, Nissan United

Ghalia Al Saheb, Social Media Manager, Nissan United

Marah Ghadban, Account Manager, Nissan United

Karine Saad, Social Media Executive, Nissan United

Ameer Hamza, Content Creator, Nissan United

Romy Abdelnour, Head of Communications

Content Creation: Hajjo Media