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Nissan’s ‘CGI masterpiece’ shows future of immersive digital storytelling

Nissan Middle East recently revealed what it calls a “CGI masterpiece” featuring its iconic Patrol lineup on the billboard of City Walk Dubai.

Campaign Middle East would agree with Nissan on this claim.

The viral video integrates cutting-edge technology with a smart creative vision, portraying the Patrol against dynamic, surreal landscapes that mirror its robust elegance and advanced features.

“Crafted using high-resolution 3D modeling and photorealistic rendering, the video establishes a new benchmark in automotive advertising, captivating audiences and enhancing Nissan’s brand presence,” Nissan said.

“More than just an advertisement, this disruptive project represents a daring explora


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