Nissan’s flagship SUV, the Patrol, returned this year with a fresh launch campaign that speaks to both its legacy and forward-thinking design. Produced in partnership with Mint MENA, TBWA/RAAD, and Rush Films, the campaign includes two distinct elements: a stylised photo shoot highlighting the Patrol’s iconic design and a walkaround film that brings the car’s advanced features to life.
Positioned as a premium, technologically advanced vehicle that honours its roots, the Nissan Patrol’s core characteristics are the creative foundation for the work, according to Rush Films.
The campaign aimed to capture the Nissan Patrol’s unique blend of heritage and modernity, resonating with its audience by showcasing its elegance and advanced features.
Both the photoshoot and the walkaround film took place in a studio environment, designed to enhance the Patrol’s luxury persona through abstract and refined visuals. Photographer Tracey Dai led the photoshoot, capturing a series of carefully crafted shots that highlight the vehicle’s premium look and feel.
With angles that reveal intricate details, Dai’s photography, coupled with Recom’s post-production and CGI work, resulted in a striking visual experience.
The walkaround film, directed by Joachim Zunke, extended this approach by guiding viewers through a sleek, visually immersive journey of the Patrol’s features. Shot within the same abstract setting, the film captures the essence of luxury and sophistication that defines the Patrol’s latest iteration.
This campaign for the Nissan Patrol effectively integrates the vehicle’s legacy with its forward-thinking technology, creating a visually cohesive and resonant introduction that appeals to the evolving automotive market.
Credits:
Walkaround:
Executive Producer: Alain Abi Khalil
Associate Producer: Krissy Toubia
Production Manager: Sarah Hassoun
Production Coordinator: Alicia Gener Thabe
Production Assistant: Bob Hassoun
Director: Joachim Zunke
1st Assistant director: Regine Tamba
Director of Photography: Stuart Graham
Focus Puller: Zaven Barsoumian
2nd AC: Sabrine El Basri
DIT: Satish Narayanan
2nd Unit DOP: Eugenio Galli
Postproduction House: Pixel Mob
Postproduction Producer: Dina Kreik
Gaffer: Mohamad Naseeruddin
Best Boy: Babul Sunchuri
Key Grip: Remon Awny
Best Boy Grip: Daniel Awny
Crane Technician: Visman Mohamed
Art Director: Cesar El Hayek, Stefan During
Assistant Art Director: Shine Rappai
Prop Master: Kiristian Hector
Hair & Make Up: Natalie Tufenkjian
Wardrobe Stylist: Kamal Farajallah
SFX Supervisor: Rodolphe Saleh
Agency: TBWA / RAAD
Agency Producer: Mario Atallah
Production Consultants: Mint Mena
Dolly Saidy: Founder and Managing Partner of Mint Mena
Diana Jebally: Senior Production Consultant
Photoshoot:
Executive Producer: Alain Abi Khalil
Producer: Elsa El Amm
Associate Producer: Krissy Toubia
Production Manager: Loulla Aoun
Production Coordinator: Farah Moued
Production Assistant: Hussein Dia
Photographer: Tracy Dai
Photographer’s Producer: Roman Leng
Photographer Assistant: Peng Chen, Yongqi Wang
2nd Camera Unit/Photographer: Dan Botezatu
Art Director: Stephan During
Art Assistant: Shine Rappai
Postproduction House: Recom
Lighting:
Best Boy: Zubair Ali Ahmed Din
Spark: Bharat Dholi
Car Detailer: Bryan Gonzaga
Precision Driver: Ben Menzies
Location Manager (Dubai): Filmillion
Location Manager (Abu Dhabi): IY Film Locations
Make Up Artist: Hani Kleib
Wardrobe Artist: Windy Ishak
Agency: TBWA / RAAD
Agency Producer: Mario Atallah
Production Consultants: Mint Mena
Dolly Saidy: Founder and Managing Partner of Mint Mena
Diana Jebally: Senior Production Consultant
