Nike has unveiled its latest film ‘What if you can?’ to inspire girls to build confidence and recognise their full potential through the power of sport.
The brand partnered with Saudi Arabian filmmaker, Haifaa Al Mansour and shot the entire film in Riyadh.
Haifaa Al Mansour, says: “I hope the film will encourage young women to push their boundaries and always look for new opportunities. If this film encourages girls to go out and try a sport for the first time that would be the most rewarding thing I can possibly imagine,”
The film shows a teenage girl’s exploration of movement, uncovering her abilities and finding joy in physical activity, which boosts her self-confidence.
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Tags:Nike
