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Nike launches teenager digital platform for females

Agency R/GA EMEA helped create a new destination for teenager girls across Nike’s digital ecosystem

Nike has launched a new digital space for teenagers – ‘Nike Teens’ – a female skewed digital zine that encourages curiosity, enables community and celebrates sport as a playground of infinite possibility.

Alongside agency R/GA EMEA, the sports brand uses role models who are their age and are going through the same experiences as they are such as Nike athletes including Fleur Zwartkruis and Issey Kyson.

“It’s a place where teenagers come for the sport, but stay for each other,” said R/GA, explaining that the innovative new platform acts as a touchpoint for teenagers across all parts of Nike’s digital ecosystem.

The platform went live across EMEA from November, 2023 and will be continuously updated and evolve into a key space for the community to grow over time. Additional global market roll outs are scheduled over coming months.

R/GA was brought on to help solve the challenge that Nike currently had no dedicated digital space for teenagers, and asked to create a platform that empowers her to be a forever athlete: creating a lifetime relationship with sport and Nike.

The experience also launches with bespoke content such as dance stories, educational articles, style inspiration and ‘day in the life’ stories created by teens, for teens.

Additional content partnerships will also be rolled out as the platform evolves. R/GA also mapped the teen experience across Nike.com, looking at the different entry and exit points to the Nike Teens landing page.

“Teens are a tricky group to get right. We’ve embraced the messy, moody, exciting reality of growing up and designed the Nike Teens experience to be inclusive, uplifting and, most importantly, real. We’re very happy to see such purposeful work rolled out on such a scale at Nike.” said Nick Pringle, Chief Creative Officer R/GA EMEA.


Name Title
Miles Byrd Senior Account Director
Juliette Arnaud Senior Producer
Shane O’Riordan Design Director
Mario Cesar Senior Visual Designer
Johan Jeansson Creative Director
Alex Scott Copywriter
David Welch Group Director, Content Production
Andre Figueiredo Creative Director, Experience Design
Johnny Cole Senior Experience Designer
Bashi Kolibarova Senior Experience Designer
Xuexin Fan Experience Designer
Anna Bulman Strategy Director
Siona Singletary Associate Strategy Director
Aaron Green Director, Media & Connections
Dave Matthews Business Director
Nick Pringle Executive Creative Director