Egyptian–based energy drink Volt’s latest campaign takes on a new twist, a feline one.
The campaign aims to showcase Volt’s proposition of “helping you deal with your daily life by increasing your performance”.
To show its energy drink propositions in the ad film, setting itself apart from its competitors, Volt ditches the bored human, to opt for a bored cat instead.
Titled, ‘Keep the High Volt’, the ad film revolves around a cat experiencing an entirely different day, one filled with “vigor and vitality” with some friends.
The ad film begins with a domesticated cat that’s seemingly bored.
The cat then decides to drink from an unattended Volt can that is lef
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