Hawaya, the Cairo-based mobile application that approaches matchmaking with respect for Muslim traditions and cultures, has appointed Havas Middle East as their official PR Agency on record to lead communication efforts across the GCC.
Hawaya was founded in 2017 by an Egyptian entrepreneur, Sameh Saleh, who crafted the app to help his sister go through a pleasant, comfortable and safe journey towards marriage. Since then, Hawaya has been positively received by audiences and expanded across the globe to Indonesia, Turkey, Canada and more. Havas will be supporting the unique platform for their traditional PR and influencer activities across UAE, KSA and Kuwait.
“We are delighted to partner with Havas Middle East, a strong player in the PR and Communications landscape in the Middle East. Our alliance with Havas Middle East comes with our launch in the GCC market, a very significant and crucial time for the brand. We are humbled that the Muslim community has warmly welcomed this unorthodox and modern approach to matchmaking and look forward to celebrating many more success stories with Havas by our side”, said Sameh Saleh, CEO, Hawaya.
“Havas Middle East’s partnership with Hawaya is an exciting addition to our distinct mix of meaningful brands in our portfolio that are dedicated to make an difference and resonate with audiences on a personal level. This win underscores the high level of talent offered by the Havas Middle East team and we look forward to our fruitful relationship with Hawaya”, said Dana Tahir, General Manager – PR, Havas Middle East.
Havas Middle East was established in 2005 with its regional HQ in Dubai and offers a fully integrated public relations package including social and digital PR. Known as a premier luxury, fashion and beauty agency, Havas has recently expanded its portfolio to include a diverse blue-chip set of clients that range from finance, FMCG, tech, oil & gas and retail to pharma and environment brands.