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New Balance and Miu Miu launch new campaign

New Balance and Miu Miu have announced a new collaboration with a design based on the iconic New Balance 530 running shoe.

Starring in the short film are models Peris Adolwi, Julie Hoomans and Florine Wildeboer.  Moments are captured against a domesticated background – white walls, blank phone screens and crumpled white sheets – onto which viewers are invited to project their thoughts and dreams.

The mood is intimate, relaxed, playful, from movement and gesture to shoes and clothes.

According to New Balance, the sneaker’s name – the 530 SL – is drawn from the fact that it is also super light.

Two versions of the shoe are presented, one in distressed suede in a warm, natural colour palette and the other in unprocessed suede and mesh in classic black and white. The effect is lived in – aged.

Laces come in a variety of materials including leather and sailing cord. Those wearing the New Balance X Miu Miu 530SL are invited to choose between them, to adapt them to their personal style.

Campaign credits:

Photography: Alessandro Furchino Capria

Videography: Lucca Lutzky

Stylist: Lotta Volkova

Cast: Peris Adolwi, Juli Biko, Julie Hoomans, Florine Wildeboer