As the global advertising and media landscape and requirements change, Netizency, a specialised social media agency, has launched a full-service video production department designed to meet the evolving needs of brands in the digital age where the boundaries between TV and UGC are blurring.
Founded on the principles of agility, speed, creativity and collaboration, Netizency considers itself a trusted partner for companies looking to enhance their digital presence and achieve measurable results. This new addition to its client servicing solutions aims to better the independent agency’s content creation model.
“Our clients demand impactful, high-quality content that doesn’t just stand out but also fits the fast-paced demands of today’s market,” said Michael Maksoudian, Managing Partner at Netizency.
Netizency’s production offering is crafted to be agile, quick, and cost-effective in order to meet the evolving needs of brands for abundant, trendy, impactful, and high-quality video content.
This new division builds on the specialised social media agency’s self-acclaimed success with industry leaders such as McDonald’s, Visa Middle East, Emirates NBD, Lenovo, Motorola, and other top brands.
“Traditional production timelines and costs can be barriers for brands that need quick turnarounds. That’s where we come in—offering a streamlined, cost-effective approach without compromising on quality,” said Maksoudian, explaining the ‘why’ behind the agency’s new offering. “Whether it’s a global campaign or localised content, we’re proud to deliver production excellence that meets both deadlines and budgets.”
Netizency’s in-house team claims to be equipped to handle high quality video production – from conceptualisation, scriptwriting, and storyboarding to shooting and editing – to help brands’ visions come to life.
