NBCUniversal Formats, a division of Universal Studio Group, has signed a deal for a local version of hit comedy gameshow Celebrity Game Face in the Middle East. The show will launch on 17th February in a weekly primetime slot on Abu Dhabi TV, and the ADtv app, part of Abu Dhabi Media (ADM), the UAE’s leading public service broadcaster and media company. The game show is being produced by In Media Plus, who is behind shows such as The X Factor, Arab Idol, and Goul Waraya/Repeat After Me.
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This marks the first international series adaptation of the show, with production on the local 13x
