Navigating through the attention economy

By Jalaja Ramanunni

Consumers are surrounded by an overwhelming amount of information from social media, news outlets and streaming services. As a result, businesses and content creators are competing for our limited attention spans, which has led to a ‘battle’ for attention. OMG MENA organised its first conference in Saudi Arabia, ‘Battle for Attention’, where speakers emphasised the importance of a thoughtful approach for success in the attention economy.

The Battle for Attention conference focused on topics such as earning, measuring and converting attention into brand and sales li