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Footballers journey across Saudi Arabia for Adidas campaign

To launch the new Saudi Arabia Football Federation Kit 2023-24, Adidas brought together key players from both the men’s and women’s national teams for its ‘Weaved As One’ campaign.

The footballers journeyed across the Kingdom to visit three diverse communities that share the same passion for the sport and make up the fabric of both traditional and progressive Saudi culture.

“This campaign is a celebration of Saudi culture, passion, national pride and the love for football that brings everyone together,” Anshuman Bhattacharya, Creative Director, Havas Middle East told Campaign Middle East. Havas recently picked up a Lynx award for its work on the Adidas x Ravi/ Ravi Superstar c

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