Narratiive announced the appointment of Marianna Rideg as the new platform solutions lead for Carbon RMP. An experienced digital marketer with more than 10 years, Marianna will assume responsibilities for the Narratiive clients using the Carbon RMP in Mena & South Africa.
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Coming from the demand side with agency experience at Isobar and Initiative, as well as strong data-driven CRM background from Epsilon and Experian, Marianna brings a wealth of knowledge in data-driven solutions.
“She is going to be a great asset in the Narratiive/Carbon team to support publishers with activating and monetizing their increasingly important first-party data with the powerful Carbon Revenue Management Platform,” said Chad Hussain – Narratiive General Manager