Global hygiene and health company Nana, a brand of Essity, and Saatchi & Saatchi Middle East have launched Ruby Blooms, a sensory guidebook created to help young girls on the autism spectrum understand menstruation in a way that meets their sensory needs.
Period education often falls short when it comes to neurodivergent audiences. For young girls with autism, conventional approaches — typically reliant on verbal or clinical explanations — can trigger anxiety and sensory overload.
Ruby Blooms aims to offer an entirely new model: a tactile, calming, sensory-led experience that prepares girls for menstruation through gradual, intuitive engagement.
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