2020 was a year of many firsts. As audiences, brands, agencies and advertisers flocked to the digital space like never before budgets and focus shifted weight at an unprecedented rate. We also faced daily challenges, adapting to change and doing our best responding to the global learning curve, in what many call the Covid-19 era.
At Group M we’re always honed into the latest trends and are constantly evolving with the market; working with key innovators and early adopters – last year was no exception. We take great pride in disrupting conversations and narratives to create impactful stories, memorable moments and resonating brand wins.
So, when we were approached by TikTok for Busines
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