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posted on Feb. 04, 2025 at 2:00 pmFeb 4, 2025

Mubashir blurs ‘phygital’ lines to offer Oman SMEs free, premium ad space

posted on Feb. 04, 2025 at 2:00 pmFeb 4, 2025

The cross-channel campaign saw more than 5,000 people voting for their favourite SMEs, which in turn went a step further by collaborating with influencers, to win two weeks of premium, ad space on Mubashir's DOOH network.

https://youtu.be/xSafUJiGVZs

Mubashir, a prominent player in Oman’s digital outdoor advertising space, has blurred the lines between physical and digital by offering SMEs in the nation the opportunity to benefit from two weeks of premium, advertising space on its digital-out-of-home (DOOH) network for free by participating in an interactive contest.

The cross-channel campaign aimed to support small businesses, while also igniting community engagement across platforms through a gamified contest.

The campaign invited people residing and working in Oman to vote for their favourite local businesses through an interactive contest. QR codes displayed across 184 strategically located OOH

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Tags:Advertising Campaign community engagement contest Digital out-of-home Dimaniyat Cafe DOOH Jyotsna Tharakan marketing Mubashir Oman OOH Out-of-home SME Travels 1929

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.