https://youtu.be/xSafUJiGVZs
Mubashir, a prominent player in Oman’s digital outdoor advertising space, has blurred the lines between physical and digital by offering SMEs in the nation the opportunity to benefit from two weeks of premium, advertising space on its digital-out-of-home (DOOH) network for free by participating in an interactive contest.
The cross-channel campaign aimed to support small businesses, while also igniting community engagement across platforms through a gamified contest.
The campaign invited people residing and working in Oman to vote for their favourite local businesses through an interactive contest. QR codes displayed across 184 strategically located OOH
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