MRM, a McCann Worldgroup agency has appointed Ed Kim as Global Chief Commerce Officer.
The newly created role is a step up from his previous post as EVP of Total Commerce Experiences.
Kim will report to Bradley Rogers, MRM Global President and Chief Operating Officer.
“Ed’s promotion is an essential step forward in delivering transformative creative solutions to our clients – especially as we’re seeing more demand to build connected relationships with customers across all channels and geographies.
“In his elevated role, Ed will accelerate commerce growth opportunities for brands across multiple B2B and B2C categories by integrating our commerce capabilities into every discipline across our global network,” said Rogers.
Since joining the agency in 2021, Kim has cemented MRM’s commerce expertise within McCann Worldgroup and IPG networks, leading to more than 30 percent growth of the practice and a series of new client relationships.
He led all of the agency’s existing and new commerce initiatives globally with a focus on sustainable growth at scale, evolving the its solutions to include a more holistic end-to-end offering.
Kim also played a key role in increasing MRM’s Salesforce practice fivefold, including aligning its commerce expertise with RafterOne following IPG’s announced acquisition last year.
Kate MacNevin, MRM Global Chief Executive Officer and McCann Worldgroup Global Chief Operating Officer, said: “We are pleased to elevate Ed after the tremendous strides he’s made to enhance MRM’s commerce expertise over the past couple of years.
“This position signals an important step forward for our agency, and our prioritization of creativity and growth. Creative ideas need to have commerce embedded in everything we do from design, strategy, processes and beyond. Ed’s new role will help us make that vital integration to ensure that this crucial capability is embedded in our DNA,”
Kim added, “Commerce has been traditionally viewed as somehow separate from creativity, which represents a massive missed opportunity for brands.
“By aligning the two, we’ve been able to increase engagement and amplify our brands in every interaction they have with audiences, lifting sales as well as brand affinity. As marketing and sales further converge, the need for commerce and creativity to do the same will only increase and I am excited to continue to make this happen for our clients.”
In line with this promotion, MRM seeks to further prioritise the end-to-end commerce model that Kim has built as a key growth lever.
To date, the agency has helped businesses design, build and grow numerous total commerce experiences.
Deviating from industry norms, its primary mission is to be the best growth engine for brands that aims to accelerate sales and profits at scale globally.
This offering will deliver total commerce solutions and innovative partnership models that include Retailers, Marketplaces, Social, DTC, B2B, and the orchestration across all these channels.
Oliver White, the Group Executive Director of Commerce at MCN Middle East Communications Network, said: “MRM’s expansive commerce offerings across the MENAT region, marks an exciting juncture in our industry.
“We are steadfastly directing our efforts towards elevating brands and enhancing their profitability through the dynamic landscape of marketplaces. Concurrently, we are actively engaged in developing our sCommerce solution, aligning it with the rising demand from brands and the evolving preferences of today’s consumers.”