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posted on Jan. 15, 2025 at 10:55 amJan 15, 2025

Moving past setbacks: Redesigning DEI programmes for real impact

posted on Jan. 15, 2025 at 10:55 amJan 15, 2025

IWBD Advisory Board Chairwoman and GVGL Marketing CEO Ebru Tuygun on rethinking DEI programmes to move beyond symbolic "nice-to-have" gestures to "must have" real, impactful change.

Ebru Tuygun, CEO at GVGL Marketing and IWBD Advisory Board Chairwoman discusses moving the needle on DEI after recent setbacks.

Recent news about companies scaling back their diversity, equity, and inclusion (DEI) programmes has sent shockwaves through the corporate world. Amazon, Meta, and other major players have made cuts, citing an evaluation of their effectiveness or realigning priorities. While this marks a setback for progress in advancing women and underrepresented groups into leadership roles, it also presents a unique opportunity to redesign DEIprograms for real, lasting impact.

The stakes are high. Accord

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Tags:Amazon Boardroom Annual Summit DE&I DE&I programmes Diversity Ebru Tuygun equity gender gap Global Gender Gap Report GVGL Marketing inclusion International Women’s Boardroom Diversity IWBD META woman empowerment World Economic Forum

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.