Mountain Dew and Doritos have launched a daring campaign in Iraq, aiming to stand out as bold icons that connect with unapologetic and adventurous Gen Z consumers in the country.
The campaign was put together by the creative team at Awkward Ads and BigFoot Films, which turned the vision into high-energy visuals. Nazly Abouseif directed the campaign, while Wael Alaa (Neobyrd) crafted the soundtrack. The campaign also featured local influencers Khalifa OG and Armando, some of the most renowned Iraqi rappers.
The campaign was rolled out across TV commercials, in-store branding, out-of-home billboards, as well as digital and social media platforms.
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