UAE-based cinema advertising company Motivate Val Morgan is expanding its operations into Lebanon. The move follows the launch of VOX Cinemas in Lebanon, with the cinema operator’s new venue located in Beirut City Center. Motivate Val Morgan will initially operate out of the VOX Cinemas’ premises before setting up its own office.
Avinash Udeshi, general manager at Motivate Val Morgan, said: “VOX Cinemas is doubling its company size in 2013, opening cinemas in the UAE, Lebanon and Oman, making it the largest Middle Eastern cinema exhibitor. As VOX’s exclusive partner – following on from its successful history in the UAE – Motivate Val Morgan hopes to bring new advertising opportunities
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