Moniify, a new digital news platform for Zillennials —refers to those who are younger millennials or older Gen-Z— was founded by Naguib Sawiris, former owner of Euronews. The platform aims to empower the next generation of entrepreneurs and investors to make smarter money moves by providing insights and analysis on high-potential regions and sectors, including tech, AI, markets, tech, cryptocurrency, wealth, and energy.
Based in the UAE, Moniify will spotlight emerging markets, covering a wide range of topics from the GCC’s tech-driven initiatives to the rapid growth of Southeast Asia and India’s economies. Moniify Creators will unite trusted voices from various regions, including the UAE, the U.S., India, Indonesia, Saudi Arabia, and Singapore. Featured contributors include Eisa AlHabib, Uptin Saiidi, Anushka Rathod, Felicia Putri Tjiasaka, Osamah Essam El-Din, and Sara & Aaron Wee, collectively known as The Weeblings.
“Young people today need more than traditional business and finance news. Moniify speaks directly to the next generation of entrepreneurs, in their language, on the platforms they want,” says Chairman, Naguib Sawiris. “Young people always ask me ‘what is the secret to success?’ – that is my motivation for Moniify, to be the formula for them to achieve their dreams.”
Dr. Yaser Bishr, Advisor to the Chairman, leading the launch of Moniify, echoes this: “Western media giants view emerging markets through a Western lens. Emerging markets, home to over 4.3 billion people with a median age of 34, have their own unique stories to tell. These markets accounted for 50.1 per cent of global GDP in 2023 and a staggering 66.7 per cent of global GDP growth over the past decade. Moniify is here to change the narrative – a platform by Zillennials, for Zillennials — sharing the growth stories of emerging markets, from their own perspective.”
From daily essential updates on the latest in crypto and tech markets to breaking down investment trends and business opportunities and in-depth conversations with entrepreneurs and influencers, Moniify will provide access to the strategies behind success. The platform will include formats such as short videos, easy-to-understand explainers, masterclasses and deep-dive interviews.
“We have brought together the best media talent from international markets as well as emerging markets who believe strongly in the Moniify movement and who represent our brand,” says Michael Peters, former CEO of Euronews. “The success of Moniify will be driven by the strength of the brand we’ve built which attracts our top talent from our team to our guests to our creators.”
