She has been SVP marketing communication and strategy since 2012. The appointment comes two months after former CMO Mary Best West’s exit.
Mondelez International has promoted Dana Anderson to the role of senior vice president and CMO, as part of an ongoing shake-up of the company’s top marketers.
The snacking giant has appointed Anderson, who was previously SVP marketing communication and strategy since 2012, to head up the company’s global portfolio of advertising, media and marketing.
She will oversee brand strategy, media and digital for Mondelez’ power brands.
“Dana is the ideal leader to be our new chief marketing officer,” said chief growth officer Mark Clouse.
“As our w
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