MoEngage, a customer engagement platform, released its State of Insights-led Engagement Report 2022 – Middle East Edition. The report focuses on the rise of digital adoption in the region and how marketers need to filter out the right data to drive customer-centric campaigns.
“There is an evident metamorphosis in the traditional engagement model and with the digital age fully upon us, customers’ expectations are evolving. At the same time, consumer brands have been quick to jump on the digital bandwagon to offer solutions. To survive in this hyper-competitive world, brands will have to go the extra mile and differentiate themselves,” said MoEngage on the need for the report. “Wit
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