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MMS ‘Luxury Edition’ event offers insights on MENA luxury market

A wrapup of the MMS inaugural ‘Luxury Edition’ event which brought together luxury industry leaders and experts on Tuesday, 24 September in Dubai to explore the latest insights shaping the luxury market in the MENA region.

Jad Saab, Head of Digital Growth, MBC Media Solutions (MMS)

MBC Media Solutions (MMS), the commercial arm of the MBC Group, hosted its inaugural ‘Luxury Edition’ event on Tuesday, 24 September in Dubai, bringing together industry leaders and experts to explore the latest insights shaping the luxury market in the MENA region.

In his opening address, Nadim Samara, Chief Commercial Officer at MMS, welcomed attendees and emphasised the importance of understanding emerging trends, strategies, and challenges in the luxury sector.

He stressed the significance of staying ahead in a rapidly evolving market, particularly in


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