MMS launches ad platform for Shahid

MBC Media Solutions (MMS), the commercial arm of MBC Group, announced the launch of its new self-serve platform, MMS Works, which will enable users to advertise on the Arabic platform ‘Shahid’.

MMS Works will enable brands ranging from SMEs, governmental institutions, to individuals with smaller businesses, and other new players into the digital advertising ecosystem to leverage Shahid’s Ramadan active users to maximise their brand’s presence on Shahid AVOD.

Brands will be able to manage their own marketing campaigns on Shahid from start to finish, from choosing their ad formats, target audience, target impressions, to uploading their ads, paying online, and extracting their campaigns’ reports. Currently pause ads, native ads and in-stream ads are available for both display and video needs. In its second launch phase, the platform will be expanding its solutions and enhancing its user experience, along with an Arabic interface.

“Shahid is the sought-after VOD platform for all Arab viewers, especially during Ramadan. With the increased content library offered since the beginning of 2023, all advertisers can now enjoy this meaningful scale-to-connect solution with their target audiences. The safe environment we offer is a testament of our continued commitment to offering our clients the most innovative and inclusive media solutions in the Kingdom and the region. MMS Works will expand the advertisement market potential and ease the way for brands to be present on Shahid, the world’s leading Arabic streaming platform,” said, Ahmed Al Sahhaf, Chief Executive Officer, MMS.