The Modern Marketing Association MENA (MMA MENA) has announced the expansion of its educational initiative, MMA Academy, into the Middle East and North Africa (MENA) region.
The association’s first initiative in the region is a semester-long MBA student pitch competition that was launched in collaboration between American University in Dubai (AUD) and entertainment platform OSN.
Through a brief set by OSN, the competition will challenge students to develop a comprehensive 360-degree marketing communications and advertising campaign, incorporating AI and digital marketing technologies.
They will be graded on evaluated on the creatives, strategy, use of media and business impact.
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
