Mindshare has won Renault’s media planning and buying account in Saudi Arabia following a competitive pitch.
The agency’s Riyadh operation will take over the French car manufacturer’s media business in the kingdom with immediate effect.
The appointment means that incumbent Optimedia retains only the corporate and GCC Renault accounts. Mindshare will work with Suhail Bahwan Automobiles, Renault’s partners in Saudi Arabia and the sole distributors in the country. The account will cover all media sectors, including digital, and is part of an effort by Renault to increase its market share in Saudi’s competitive automotive market.
Mazen Fakhoury, managing director of Mindshare Sau
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
