Fares Akkad
With the Middle East’s e-commerce sector estimated to reach a market volume of $50 billion by 2025[1], we are witnessing a seismic shift in consumer behaviour.
Everything, from discovering and purchasing products to splitting bills or hailing taxis now happens online. As consumers, this has meant that constraints of distance and language make way instead to an array of choices.
And thanks to the proliferation of smartphones and the Middle East’s young, tech-savvy population, this train isn’t slowing down anytime soon.
For businesses that understand and embrace this shift, the sky’s the limit. After al
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