Fuelled by the rapid growth of the Middle East and North Africa (MENA) region’s National champion companies, the Public Relations (PR) industry in MENA is set to leapfrog in value to double its current size of $1billion by 2030, was the key take out from the PRovoke MENA Summit 2020, held in Dubai today.
PRovoke MENA Summit, organised by PRovoke Media (formerly The Holmes Report), is part of a global series of events that explore the innovation, disruption and evolution of the PR industry that is redefining influence and engagement across the globe.
The Summit opened with an insightful session ‘From National Heroes to Global Brands: Why the Middle East has emerged as a PR Powe
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