Memac Ogilvy has appointed regional managing director, Samer Abboud as its first regional chief growth officer for MENA. Mr Abboud will expand his remit, while retaining his current responsibilities in Saudi Arabia, Lebanon, and Iraq, where he has overseen growth and success for the past three years.
The role was introduced to help drive modern growth across the agency’s five business units: Advertising, Brand, & Content; Public Relations; Health; Experience; and Growth & Innovation. Mr. Abboud will work closely alongside the agency’s chief executive, David Fox, its regional leaders, and country MDs to spearhead Go-To-Market and Go-To-Client strategies that deliver sustainable success thro
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