fbpx
Campaign Middle East
العربية
AdvertisingCreativeDigitalFeaturedMarketingMediaThe Work
Anup Oommen
posted on

Media World launches sonic branding by Ahmad Haffar, ‘The Voice of Dubai’

Anup Oommen
posted on

Created by MindLoop and Ahmad Haffar, Media World's sonic identity is being used across its advertising campaigns, as well as its website, digital content and physical environments such as offices.

Media World Sonic brandingFrom left, Basant Saad, Chief Strategy and Business Development Officer at Media World, and Ahmad Haffar, 'The Voice of Dubai'.

Media World, a leading OOH advertising company, has launched its official sonic branding, which plays when you land on the company’s official website – with the option to mute or unmute.

The new sound identity is also being used across Media World’s advertising campaigns, as well as its digital content and physical environments such as offices. The company confirmed that the sonic branding will also be used for future brand experiences across the region.

The branding was created by MindLoop, an audio production company led by Ahmad Haffar, a musical and vocal talent in Dubai who is locally known as ‘The Voice of Dubai’.

The new sonic identity for the brand represents Media World’s


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:advertising campaignsAhmad HaffarBasant SaadDigital out-of-homeDOOHMedia WorldMindLoopOOHOut-of-homeoutdoor advertisingsonic brandingsound identityThe Voice of Dubai
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
All posts byAnup Oommen

You Might Also Like