MEC Dubai has landed the media buying, planning and digital engagement account for Nestlé Middle East.
The highly sought after business was put up for pitch in March this year, with most of the big media agency networks participating in the review. The incumbent on the account had been MediaCom.
The win comes as MEC, a WPP company and part of the Menacom Group in the region, celebrates its 10th anniversary.
Mohan Nambiar, CEO of MEC MENA, said: “We are truly honoured to represent Nestlé, a household name synonymous with quality and product excellence in the Middle East region. The win is doubly sweet, coming just as we turn 10 years of our operations. We will devote our energies
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