WPP’s Group M media agency MEC is coming back to the game with a new captain: Neil Hardwick. The new CEO joins MEC from Group M Russia and CIS, which he led for eight and a half years. Having started his career with Saatchi & Saatchi in 1984, he has also headed up Bates Saatchi & Saatchi Zenith Media, Saatchi & Saatchi Taiwan and Publicis China.
Hardwick takes over from Mohan Nambiar, who quit the agency last November after 23 years.
The new leader says his remit is clear: “To ensure that we continue to deliver quality of work to the clients, and that we are able to evolve the delivery to ensure we are not just keeping up but actually driving the changes in the market.”
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