MCN Mediabrands appoints Rasha Rteil as regional director, people development

Rteil has already headed up innovation and product at UM

Rasha Rteil will be taking on the newly created role of “Regional Director, People Development” at MCN Mediabrands. This role will focus on identifying the future career pathways and the set of skills that align with it. Working with internal and external thought-leaders, the role will help devise an organization-wide development plan to equip the teams for future success.

Rasha is no stranger to MCN. She has been with the group for four years, starting as Head of Innovation at UM MENA, a journey that culminated in the creation of UM Labs – UM’s innovation R&D wing. Later, as Head of Product,  Rasha scaled a number of successful notable partnerships with key publishers and focused on amplifying education across the agency through the offering of the UM Academy.

Rasha kicks-off her assignment on April 1st, and she will work closely with the Agency leaders, our group HR and the ecosystem partners to fulfill her mission.

Commenting on the appointment, Shadi Kandil, CEO of MCN Mediabrands said “Towards our goal of hyper-amplifying our value proposition and to lead into the future, our offering requires future-relevant skills. This can only be done by design – which is why skills development forms an integral part of our transformation plan. Rasha is an innovator by practice, an avid technologist and a true embodiment of the notion that ‘nothing is impossible until it’s done’. Her versatile experience, passion for knowledge and embrace of change makes her the natural fit for this critical role.”