MCN launches influencer practice as demand increases

MCN has announced the launch of its influencer practice, designed to deliver connected creators’ strategy and execution for clients.

As the demand for Influencer marketing continues to increase, MCN has decided to scale its influencer capability to all of its agencies and clients across the MENAT region.

In close collaboration with content creators, MCN’s Influencer practice facilitates an integrated approach that elevates the effectiveness and impact of the client campaigns.

From ideation to execution, clients are placed at the centre of the model to facilitate engaging and authentic connections between influencer and brand, ensuring strategic business growth in today’s dynamic digital landscape.

Rami Gholmieh joins in the role of Regional Director – Influencer Marketing and will report to MCN CEO – Ghassan Harfouche.

“Driven by innovation, Rami has helped successfully lead major brands through their digital transformations and previously led the launch of a data-driven influencer practice that created impactful content with regional and international influencers, fostering vibrant online communities and creating powerful engagement across diverse industries,” MCN said in a statement.

Also joining the team is Razan Zahra, Director of Influencer. Razan is a strategic, analytical and results-driven communications specialist with experience in content development, building digital presence, holistic brand management and influencer marketing at companies including Rotana Media Services, Impact Porter Novelli and Yaap Digital.

Ghassan Harfouche, CEO of MCN, said: “Influencer marketing is a key capability that we have seamlessly integrated across MCN agencies to deliver richer, more impactful campaigns for our clients that foster genuine and long-lasting connections with their consumers.”

Rami Gholmieh Regional Director of Influencer Marketing at MCN added: “Authenticity is the ultimate influencer currency. Brands that forge genuine partnerships with culturally-attuned creators will unlock a treasure trove of long-term trust and engagement.”