MCN has launched McCann Content Studios, its global centre for social and creator capabilities, in the Middle East, providing its clients with a unified offering across social, production, and influencer under one roof.
The studio is designed to simplify the process for clients working on social and creator-led campaigns, offering connected creative services, audience development, creator partnerships, and performance measurement.
McCann Content Studios combines full-service social and creator strategy and execution into a single entity. It offers tailored end-to-end solutions to clients, tapping into rich and nuanced regional knowledge, while accessing the scale and power of the global McCann Content Studio network.
Ghassan Harfouche, CEO of MCN MENAT, said, “The launch of McCann Content Studios unites MCN’s best-in-class capabilities across social, production and influencer/creator. The connected offering ensures strategic, engaging, and quality social and creator executions for our clients.”
McCann Content Studios aims to simplify the process for clients working on social and creator-led campaigns while providing access to an array of capabilities in one place, allowing those with tight budgets a one-stop-shop versus spreading that budget around multiple agencies, Campaign Middle East reported previously.
It will also complement the agency’s audience practice by looking for content consumers and creators that are a right fit for its clients, allowing it to marry brand storytelling with cultural storytelling and make sure that they’re complimentary.
Tarek Miknas, CEO of FP7 McCann, said, “Our strong team at McCann Content Studio brings to clients the most impactful and connected solutions, at the convergence of social media, the native content required to have a presence in it, and the creators that help fuel a brand’s social voice. The specialist capabilities brought together on one team ensure comprehensive and quality-driven social media influencer strategies, designed to captivate, inspire and drive meaningful connections between brands and their audiences.”
