What has MCH Global’s transformation entailed?
The journey has been nothing short of a steep mountain climb – from being an unknown agency with a three-letter abbreviation that did not ring a bell for anyone, to becoming a challenger brand in the region, to becoming one of the fastest growing agencies in the Middle East. We were able to get attention, pitches, talent and big-wins all within a matter of four years. Our transformation was not by chance; it was strategic. We knew we had to grow in our original expertise area, automotive, but also diversify into tech, and we did so with clients such as Twitter, Google, Godaddy and Cisco. We were scaling up in the middle of the pandemic, to work
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