Al Shatti Street in Qurm has been adorned by the first-of-its-kind innovative advertising campaign in Muscat launched by McDonald’s, in partnership with Muscat Municipality and JCDecaux Oman. JCDecaux’s MUPI turned into a bright yummy French fries box to intrigue and attract attention to McDonald’s signature product.
What was the brief for the campaign?
JCDecaux’s creative team elaborated on several ideas which were put forward and mocked up before finally deciding on a realistic representation of the iconic McDonald’s fries.
McDonald’s wanted to execute an out of the box concept to grab the attention of its target audience by leveraging on OOH’s capabilities to create
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