At Campaign’s next Online Briefing we will look at all things audio to see what new developments are taking place in this exciting area, and how marketers can leverage audio to the best effect. The event is taking place online on the 14 of April 2022.
With streaming service Anghami listing on the New York Stock Exchange and regional podcast networks securing ever-larger rounds of funding, there is money in the region’s audio industry.
Radio advertising revenue may have taken a hit during the Covid-19 lockdowns, but listening is up. People are suffering screen fatigue and are finding ways to consume content away from their phones, computers and television.
From streaming services to podcasts to audiobooks, listening formats are multiplying and evolving. And with Amazon’s Alexa joining the smart speakers available in the region, along with Siri and other voice-activated technologies, our devices are listening to us too.
The agenda will consist of two panels: Panel 1 How regional advertisers are using different facets of digital audio and Panel 2 Behind the mic.
Tune in to this event to master audio advertising.