McDonald’s Saudi’s Menu-less Makeover campaign witnessed the brand remove its menu across all its restaurants in the Kingdom.
The idea was conceptualised and executed by Leo Burnett, Dubai. The objective of the campaign was to demonstrate how consumers in Saudi Arabia know what their favourite McDonald’s products are without having to look at the menu.
The campaign ran across outdoor billboards, digital channels and social media, and had an immediate impact, driving a 37 per cent increase in footfall.
Speaking about the idea, Fayrouz Hassounah, Marketing and Communications Lead, McDonald’s KSA, Western and Southern Regions, and Tabuk, said, “Over the past few years, a lot of f
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