https://www.youtube.com/watch?v=v2UZG18_gz0
McDonald’s in the Gulf has launched McCafé’s new brand platform ‘For Every Beat of the Day’ to refresh consumers’ perception of the coffee brand. Deeply rooted in the 24-hour coffee culture, it encapsulates the energy and pulse of the young generation.
The campaign, which was created by Studio M – a Power of One unit by Publicis Groupe – is derived from the insight that young coffee drinkers feel invincible when armed with their go-to coffee in hand.
Tarek El-Kady, Senior Director, Marketing – McDonald’s MEA said: “Our customers’ expectations and coffee drinking habits are changing, we recognised that Gen Z in particul
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