(L-R) Ibrahim Hasan, Amr El Kalaawy and Fahad MugharbelMcCann Content Studios Middle East has expanded its regional footprint with a new office in Riyadh, marking its official entry into the Saudi market. The move follows a period of the studio’s growth across MENA, with the studio reporting a 150 per cent increase in headcount and an expanded content ecosystem across key markets.
Operating as part of FP7McCann Riyadh, the Saudi office aims to meet growing client demand for insight-led, culturally attuned content. McCann Content Studios offers an integrated model that combines strategy, creative, production, social, influencer marketing, community management and performance tracking.
“With McCann Content Studios, we’re not just producing
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