By Gurjit Degun
M&C Saatchi, which works in the Middle East with brands including Pizza Hut and Oppo, is set to report a better than expected second quarter performance with a small underlying profit before tax for the six months to 30 June 2020, globally.
In a trading update released this morning, the agency group said that the initial results are “encouraging and more favourable than management’s expectations” given the uncertain economic environment caused by the coronavirus outbreak.
The business said that its performance was “particularly resilient” in the second quarter. It pointed out new assignments from clients including TikTok, BP, Bayer and telecoms comp
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
