Media company MBC Group announced a partnership with independent youth media company Vice Media Group to bring cultural and lifestyle content and media training to the Kingdom of Saudi Arabia and the rest of the MENA region.
Vice which has had offices in the Middle East since 2017, produces and distributes culture, lifestyle and entertainment content in multiple languages throughout the region.
The new partnership will include bespoke, Arabic-language content created exclusively for MBC Group across a wide range of lifestyle verticals, including food, music, fashion, the visual arts, and video games. It will be run from Vice offices in Riyadh, and also include mentorship and training
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