MBC 4 partners with DViO Digital to launch ground-breaking AR filters for its prime series, Aroos Beirut

MBC 4 in partnership with DViO Digital launched an augmented reality (AR) filter on Instagram for the fans of Aroos Beirut, timed alongside the launch of Season 2 of this prime television series in the region. The filter allows fans to use the mask of their favourite characters and enact their favourite scenes, mouth their best dialogues and share it on social media.

The campaign received over 171.4k organic impressions and 68k opens on Instagram. Given the degree of immersion it created for the fans with their favourite actors – the filter saw a huge surge in virality with 23k captures and 2.6k shares, all within the span of a month. Season 2 of Aroos Beirut series is currently witnessing record viewership on both MBC4 and Shahid VIP.