MEC and Maxus may remain separate brands in the MENA region, says Alistair Aird, global chief operating officer of MEC.
Despite the June 1 announcement that WPP’s two Group M media shops were to combine, Aird says that “our plans are on hold in the Middle East,” where WPP has majority ownership of MEC but only a minority stake in Maxus. More than 50 per cent of Maxus is owned by the local BPG Group.
Group M CEO Mark Patterson has already said that Maxus will remain in India, where it has a strong reputation and large clients including Tata Motors.
Speaking to Campaign in Cannes, Aird said: “We announced that what we are doing is a corporate restructuring inside Group M and we are bringing to
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