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Matter of fact – Are Podcasts killing the radio star?

News, Views & Trends from the World of Public Relations

by Ahmad Itani, Founder & CEO of Cicero & Bernay Public Relations, one of the 100 most powerful Arabs for2018, and one of 2017’s global Top 50 PR Game Changers shares his thoughts.

The golden age of radio was from 1920-1950. It was a fascinating time when families sat around their radio receivers listening to the news, dramas and a selection of music. Thirty years of a revolutionary medium that acted as the sole source of education and entertainment, and in some cases experiments like Orson Welles’ War of the Worlds in 1938 that captivated audiences and held them in fear of an ongoing and unravelling alien invasion.
Almost 70 years later, radio is still being discussed as a member


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