fbpx
AdvertisingCreativeFeaturedMarketingNews

MassiveMusic launches Balance the Mix in the Middle East to address gender gap

While some of the world’s most well-known artists are female, MassiveMusic says it’s a different story behind the scenes, with talent not recognised in sectors such as production, songwriting and among commercial artists.

MassiveMusic Balance The MixMassiveMusic Dubai's ‘Balance the Mix’ initiative champions and promotes under-represented music talent in the Middle East.

MassiveMusic Dubai, a Songtradr company and a music creative agency, has launched ‘Balance the Mix’ in the Middle East region – an initiative that champions and promotes under-represented music talent in the Middle East.

Spearheaded by MassiveMusic London in 2023 – and now an independent, not-for-profit entity – Balance the Mix raises awareness, promotes and fosters growth among women in every aspect of the music industry.

While some of the world’s biggest and well-known artists are female, MassiveMusic says it’s a different story behind the scenes, with talent not being acknowledged or recognised in sectors such as production, songwriting and among commercial artists.


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.